Social Licence is something all fisher people are going to hear a lot more about. No, it is NOT another licence with a fee attached. It is simply giving an emotional value to our sport of fishing and being very wary of how we promote it to the general public.
There are many groups out there who have a very different perspective of what recreational fishing is about and are quick to seize upon and promote aspects of fishing that is seen as bad or wasteful. It is up to us as recreational fishers to grab our "Social Licence" and promote the good things about our sport. That is; wholesome outdoor exercise, family participation, recognising size and bag limits, fish stocks, the future of these fish stocks and most importantly, the image we give to those who are critical of recreational fishing. That is "Social Licence" !!
The following two articles are examples of social licence. The first is an analogy of how a bad social licence almost caused the closure of a racing industry.
The second is just simply an example of a bad social licence where intervention and publicity turned a bad event into a good social licence by mass exposure of a wrong doing. It appeared in a local newspaper and on social networking pages.
"Hello everyone. I am receiving a lot of correspondence from locals in the Eurobodalla and lower Shoalhaven regarding cases of NSW fisheries laws been blatantly broken.
This picture was from just 10 minutes ago where a friend caught someone in the act of collecting over fifty undersized abalone into a hessian bag.
IF YOU SEE FISHING LAWS BEING BROKEN CALL THE FISHERIES PHONE NUMBER AND REPORT IT!
The Fisheries Batemans Bay office's phone number is 44789100. CALL IT or call the local police station and ask for assistance and provide as much information as possible. I want their phonelines to be overwhelmed with reports. Enough is enough."